Spectrum Analysis is the leading demographic and mapping company in Australia. Our expertise is helping companies making decisions in Site selection, Market Analysis and Territory Planning using demographics and statistics.
Spectrum Analysis Australia Pty Ltd was incorporated in 1996 following its beginnings as a partnership in 1994. Spectrum is regarded as one of the most specialist companies of its type in Australasia.
Spectrum Analysis gathers, analyses and presents general and geo-demographic information. This information is used to assist senior management in the planning and implementation of more effective location and distribution strategies.
Spectrum’s core business is best described as
- Gathering and presenting general and geographic information using mapping and GIS systems; and
- Statistical analysis and predictive modelling for the purposes of understanding the drivers of demand; using this knowledge to create optimum location and distribution strategies.
In the last 10 years, Spectrum Analysis has consulted to some of the most prominent organisations in Australia. The majority of these clients are regular users, having used the services of Spectrum Analysis on numerous occasions. These include:
- Telstra
- Tattersall’s
- Commonwealth Bank Mobile Lending
- Caltex
- Nandos
- Optus
- Tabcorp
- Aussie Home Lending
- RAMS
- MFB and Department of Justice (Vic)
While a significant proportion of our work has historically been for retail and service based companies, the basic principles of understanding and modelling geographic demand vs. supply remain the same across different industries. Spectrum’s unique modelling and analysis processes have been adopted successfully into many non-retail industries including gaming, banking, telecommunications and transport.
- Category:
- Consulting/business services